HomeEasy to StartB.Tech Semester VHS 311 Applied Psychology

Applied psychology and applied social psychology: concepts and issues, attitude-nature, measurement, formation, and change, group dynamics- intergroup behaviour, communication processes, conflict and resolution; Psychology and advertising: psychological study of advertising- historical and contemporary perspectives, psychological factors-perception, memory, learning and attitude, models- AIDA, elaboration likelihood and heuristic-systematic models; Psychology at work: accident, safety and performance, accident proneness principle, prediction and reduction, human engineering; Work and well-being- technological adaptation and behavioural consequences, psychophysiology of stress, work and stress model, stressors, consequences of stress, stress management, biofeedback applications.

Texts:

1. R. Bayne, and I. Horton, Applied Psychology, Sage publications, 2003.

2. A. Furnham, The Psychology of Behaviour at Work, Psychology Press, 1997.

3. D. Harris, Engineering Psychology and Cognitive Ergonomics, Aldershot:
Ashgate, 1997

References:

1.- R. Gifford, (Ed.), Applied psychology: Variety and opportunity, Allyn
and Bacon, 1991.

2.- M.L. Blum, and J.C. Naylor, Industrial Psychology, CBS Publishers &
Distributors, 1984.

3.- D.M. Pestonjee, Stress and Coping: The Indian Experience,
2nd ed., Sage Publications, 1999.

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