HomeEasy to StartB.Tech Semester VHS 311 Applied Psychology

Applied psychology and applied social psychology: concepts and issues, attitude-nature, measurement, formation, and change, group dynamics- intergroup behaviour, communication processes, conflict and resolution; Psychology and advertising: psychological study of advertising- historical and contemporary perspectives, psychological factors-perception, memory, learning and attitude, models- AIDA, elaboration likelihood and heuristic-systematic models; Psychology at work: accident, safety and performance, accident proneness principle, prediction and reduction, human engineering; Work and well-being- technological adaptation and behavioural consequences, psychophysiology of stress, work and stress model, stressors, consequences of stress, stress management, biofeedback applications.


1. R. Bayne, and I. Horton, Applied Psychology, Sage publications, 2003.

2. A. Furnham, The Psychology of Behaviour at Work, Psychology Press, 1997.

3. D. Harris, Engineering Psychology and Cognitive Ergonomics, Aldershot:
Ashgate, 1997


1.- R. Gifford, (Ed.), Applied psychology: Variety and opportunity, Allyn
and Bacon, 1991.

2.- M.L. Blum, and J.C. Naylor, Industrial Psychology, CBS Publishers &
Distributors, 1984.

3.- D.M. Pestonjee, Stress and Coping: The Indian Experience,
2nd ed., Sage Publications, 1999.

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