GIAN Course on
CAMPAIGNS, MEDIA AND
INFLUENCE 2016
Foreign Faculty: Prof. Holli A. Semetko, USA
Host Faculty: Dr Pahi Saikia
Host contact:
Dr Pahi Saikia, Assistant Professor (Political
Science), Department of Humanities and Social Sciences, Indian Institute of
Technology Guwahati, Pin: 781039
Course Duration: 16 May 2016 to 20 May 2016
Venue: E-class
room, CET, IIT Guwahati, Guwahati, India
Course Overview
Modern
campaigning has been upended over the past decade by advances in media
technology on a magnitude not seen since the arrival of television in the
mid-20th century. Campaigns of all sorts are impacted by new mobile technology—political,
governmental, NGO and corporate. This course focuses on the challenges and
opportunities for election campaign research with examples from country and
institutional contexts in the Americas, Europe and India. This graduate-level
course provides an overview of key concepts, research designs, and methods used
to advance research on influence in past, present and likely future campaign
contexts. Students will receive an extensive bibliography of key readings on election
campaign research, some of which will be assigned. Students will complete the
course having learned about the evolution of:
¤
Country
and institutional contexts for campaign research: media and political systems.
Cases and examples from the Americas, Europe & India
¤
Media
effects research in election campaigns from early modern (post-World War II) to
the present day
¤
Research
designs to investigate key concepts in media effects research: agenda-setting,
priming, framing
¤
Research
designs and methods used to investigate key concepts in election research:
public opinion, information content, campaign mobilization and party support
¤
Country
cases and examples from the Americas, Europe, India
Course Details
Date/Time |
Lectures/Themes |
Lecture
1: May 16, 10-11 AM |
Introduction:
Review course objectives, assignments. Strategic communication campaigns and
elections |
Lecture
2: May 16, 11.30-12.30 |
2.
Institutional and National Contexts |
Lecture
3: May 17, 10-11 AM |
3.
Media Evolution & Influence |
Lecture
4: May 17, 11.30-12.30 AM |
4.
Agenda-setting, Priming & Framing |
Lecture
5: May 18, 10-11 AM |
5.
Research Design: Surveys, Experiments, Content, Sentiment |
Lecture
6: May 18, 11.30-12.30 |
6.
History of Election Research in India: Ethnography & Forecasting |
Lecture
7: May 19, 10-11 AM |
7.
India's Diversity and Campaigning Contexts |
Lecture
8: May 19, 11.30-12.30 |
8.
Mobilization and Party Support: Election Studies in Comparative Perspective; |
Lecture
9: May 20, 10-11 AM |
9.
Evolving Digital Media and Election Studies |
Lecture
10: May 20, 11.30-12.30 |
10. Future
Campaign Research: Internet Driven Advances |
All days: 11 - 11.30 AM |
Discussion
and Assignments |
You Should
Attend If |
á
You are a business executive, administrative officer from
a government or private organization. á
You are a student (preferably doctoral or masters),
researcher or a faculty member at an academic or a technical institution |
Fees |
The
participation fees for taking the course are as follows: (A)
Participants from foreign countries: US $ 200 (B)
Participants from Industry Organizations: Rs 10000/- (C)
Faculty members from academic institutions: Rs 5000/- (D)
Students/Researchers from academic and research
institutions: Rs 1000/-[student registration fee is
refundable] The above
fee includes all Lecture Notes/video- learning material preparation, computer
use for tutorials and assignments, laboratory equipment usage charges,
24-hour free internet facility. Food, transport and accommodation of course participants
will be borne by the individual course participants themselves.
Online
portal registration fee of Rs. 500/- (non-refundable)
is separate. |
Other
important information:
Reading
material in the form of coursepack will be made
available during the course
Selection
of participants, registration, accommodation details and any other necessary
information will be communicated via emails provided by the applicants in the
application forms.
For
registration and other details, visit:
http://www.gian.iitkgp.ac.in/ccourses/approvecourses2 & www.gian.iitkgp.ac.in/GREGN/
International Faculty: Holli A. Semetko, MSc PhD (The London School of Economics &
Political Science) MBA (Emory), is Asa Griggs
Candler Professor of Media and International Affairs, and Professor of
Political Science at Emory University in Atlanta. Dr. Semetko
was awarded the Samuel H. Beer Dissertation Prize for her PhD thesis and
received the highest mark of distinction for the MSc in political
sociology. With over 100 publications,
her research on campaigns, media and influence in international contexts
extends from the U.S. to the old and new European Union (EU) member
countries (including UK, France, Germany, Spain, Poland, Hungary and the
Czech Republic), to Turkey, China and India. Dr. Semetko
is often invited to speak internationally at institutions such as the Reserve
Bank of India in Mumbai, Xi'an Jiaotong University
School of Management, and Beijing Foreign Studies University most recently. A
2013-14 Fulbright Nehru scholar based in Mumbai, Dr. Semetko
continues to serve as visiting professor at IIT-Bombay and IIT-Roorkee where she addressed 900 students at orientation
in the incoming class of 2018. She has visited over a dozen of India's states
and Union territories to speak, strengthen partnerships, and connect with friends and families. Dr. Semetko served as Emory University's Vice Provost for
International Affairs and Director of the Claus M. Halle Institute for Global
Learning from 2003-2013, a time of unsurpassed growth in Emory's
international reputation, partnerships, teaching and research. There was
ten-fold growth in international alumni clubs, eight-fold growth in
international students and scholars, and over 100 strategic partnerships were
strengthened and launched under her leadership. Dr. Semetko
led teams of entrepreneurial students, faculty and donors to launch several
notable programs including the Halle Institute's Knowledge Futures
initiative, an interdisciplinary program that sponsors forums to address
critical issues about the digital, mediated and wireless world; Cartooning
for Peace at the United Nations and Cartooning for Peace and Health at Emory;
and the annual India Summit. Dr. Semetko
established the Halle Institute's research program in 2004 to advance faculty
research and partnered with a variety of institutions to cosponsor symposia
including the European Central Bank; Federal Reserve Bank of Atlanta; and
various diplomatic missions, and institutions in Asia. Hundreds of scholars
and students have benefited from the research program. As a 2013-14 Fulbright
Nehru Scholar at IIT-Bombay, she conducted research on corporate,
governmental and political campaigns in India. Dr. Semetko
and an international team launched the India Election Studies (IES), a
benchmark study on campaigning and influence in the 2014 Lok
Sabha election focusing on Delhi, Bengaluru and
Mumbai, funded by a grant from Emory's University Research Committee. The IES
grew to include Assembly elections in 2015 in Delhi, and Bihar with support
from IES team members at National University of Singapore (NUS) and Kyoto
University, and West Bengal in 2016 with a major grant from Singapore to Dr.
Mohan Dutta at NUS. Dr. Semetko spent eight years as Professor and Chair of
Audience and Public Opinion Research at the University of Amsterdam (UvA) where she obtained over 1.5 million euros in
research grants, and was founding board chair of the Amsterdam School of
Communications Research (ASCoR) where she remains
an honorary professor. QS ranked communication science at the UvA among the top ten media and communication programs
globally in 2014, and it is the largest of its kind in Europe. Dr. Semetko held fellowships at Harvard University's
Shorenstein Center for the Press, Politics and Public Policy, and from the
German Marshall Fund of the United States. An advisor to The Carter Center
China Program, she was also the founding board chair of Emory's Confucius
Institute. Dr. Semetko is a member of the Council
on Foreign Relations, the Academy of International Business, and has held
elected office in a number of discipline-based professional associations. She
serves on a number of boards and consults internationally.
Pahi
Saikia is an Assistant Professor of Political Science, in the Department of
Humanities and Social Sciences at the Indian Institute of Technology
Guwahati. She completed her PhD in Political Science from McGill University
Canada. She is the recipient of the Canadian Commonwealth Fellowship. Dr. Saikia's major areas of specialization are Comparative
Politics and International Relations. Prior to joining IIT
Guwahati, Dr. Saikia was a Sessional Lecturer in the Department of Political Science,
University of Victoria, BC, Canada. Dr. Saikia was
also associated with the Center for Asia and Pacific Studies, University of
Victoria, Canada. Her research interests include: Ethnic identity politics,
election studies, local governance, security issues, social movements and
conflict prevention. Her first book, Ethnic Mobilization and Violence in
Northeast India (Routledge 2011) discusses the
relationship between movements for autonomy and statehood by marginalized
tribal ethnic minorities (also referred as indigenous peoples) and violence
in Assam. |