The focus of the programmes is on the study, invention, and creative use of technologies to create effective, usable, enjoyable experiences with technology through interdisciplinary research in engineering, design, behavioral and social sciences, and to understand the impact of technology on individuals, groups, and organizations.

The Instructional program aims to prepare students in the use of analytical and methodical approaches to solving design problems. Issues such as culture studies, aesthetics, human engineering, consumer behavior, design management, cognitive psychology and related socio-economic factors are researched and integrated into the curriculums. The utilization of cutting edge production and prototyping technology ensures, in the students, a firm base to excel in contemporary work environments.